Celebrity Endorsement in India Essay

In India, celebrities are idolized as Gods and marketers control been trying their best to tap on this emotional connect of the pile with the celebrities. Today, close to of the popular instigators are being endorsed by a famous personality either from entertainment industry or sports arena. Strategic brand positioning and effective communication are the keys to success in straight offs market where many brands compete in the same kin for the market share. Companies are employing their maximum might to promote their brands and occupy a long lasting image in the minds of the consumers. In India, television is the most popular and effective means of the mass communication. There are everywhere three million television commercials being aired every year. However, 80 percent of them are forgotten by the people in a day or two.So, it is imperative for the marketers to ensure that their ad campaign stands egress amongst the crowd (Suhalka, n.d.). Since advertising is a highly crit ical tool for luring customers to father purchases, Indian firms are investing millions of rupees on celebrity advertising (Khatri, 2006). glory endorsements are also an easy option for Indian marketers because of the disparities of the Indian consumer hindquarters in terms of religion, ethinicity, value system and most importantly stinting variations. Therefore, advertisers in India emphasis a lot on brand revoke and customer persuasion for differentiating their ad campaigns from those of the counterparts. It is here that celebrity endorsement provides a tremendous boost (Surana, 2008). For instance, one of the strongest celebrity endorser is cricketer Sachin Tendulkar who is a younker icon and endorses many successful brands like, Pepsi, Boost, Aviva Life Insurance, TVS, Britannia Biscuits, Visa, Airtel etc. Like, Shahrukh Khan, Amitabh Bachchan, Kareena Kapoor also be in possession of many brands in their kitties.Indians love their celebrities and blindly follow their suit. This has proved to be a boon for the marketers and celebrity endorsement is just getting purify by the day. It has now become an indispensible part of the marketing communication strategy. It is a win ?win situation for both the celebrities and the brands. However, the consumers are ones who are least benefitted as they end up paying more for the products and services.References Khatri, P., 2006. Celebrity guarantee A Strategic Promotion Perspective. Indian Media Studies Journal, 1(1).Pp. 25-37 Suhalka,G.n.d. Celebrity Endorsers and seconds in India- The fount and the Impact pdf Available at http//www.ndtvmi.com/b4/dopesheets/garima.pdf Accessed 18 February 2012 Surana,R., 2008. The Effectiveness of Celebrity Endorsement in India pdf Available at http//edissertations.nottingham.ac.uk/2069/1/08MAlixrs13.pdf Accessed 18 February 2012Commentary Theses Dissertations Journals & Articles Proposals & digest Essays Promotional Writing Press Release Copyright 2005 2012 Proje ct Guru India. whole rights reserved. www.ProjectGuru.in