Feminism and TV Commercials Essay -- essays papers

feminism and TV Commercials Television mercantiles to the add up person are a form of entertain handst. They are also a way for volume to see what is being sold out there in the real world. To a critic television commercials are frequently more than that. Depending what critical approach the critic uses he or she depart prove the television commercials antithetic tout ensembley.I decided to challenge myself and instead of use an approach that I knew close(predicate) I used one that I knew little about. In my discussion of television commercials I focused on using the Feminist critical approach. I will discuss what Feminism is made up of. Then I will discuss and analyze six television commercials. Feminism has at least four different parts to it. There are the radical feminists, which argue that wo custodys oppression is the result of the system of patriarchate, a system of domination in which men as a group have power over women as a group, (Storey 135). The Mar xist feminists who argue that womens oppression is due to capitalism. The ordinal is the liberal feminism, which does non believe a system want patriarchy or capitalism oppresses women, but that males are prejudice against women. The fourth is the multiple systems theory, womens oppression derives from their situation within an autonomous system of charge up divisions of labor and male supremacy (Vogel 128).The first TV commercial is about a wo human beings who is walking out of greaser price with a burrito in her hand. It is no ordinary woman she locutions skinny and beautiful. Two recent men look at her as she comes out of Taco Bell and they comment on how good she looks. This commercial might look righteous to someone who does not care, but to a critic it is not. This commercial shows a very skinny woman walking out of a Taco Bell with a burrito. A woman who sees this and has a low self-assertion could become anorexic or bulimic. Since she might go eat a taco or somet hing at Taco Bell and then when she does not look like the model she might decide to hurt herself to look like the model. This commercial gives women a false perception and could be harmful. Women and men believe that the way the model looks is the norm and if they are not like that they will not be taken serious.In the next commercial there is a man and a woman taking pictures of their surroundings. The mans film finishes so the woman grabs a camera and takes the ... ...on women, particularly womens bodies, as sales bait is in familiar record (Gallagher 75). To know that the stereotyping is not only in the United States, but that it is universal is disturbing because it shows that we are in a male dominated world. patronage the mixed perception of women as models, mothers, sex objects, and so on in these commercials the bottom line is that Feminists want the best for the women in this society and close to the world. I learned by using the Feminist approach that women in general have it hard. I feel everyone grows up being taught about gender stereotyping since a very early age without really noticing it. We all have to have an open mind and not label people because of their gender. But if we must label or judge someone permit it be because of what they have accomplished in life.BibliographyGallagher, Margaret. Unequal opportunities The case of women and the media. France subdivision Aubin, Poiters, 1981.Storey, John. An Introduction to Cultural Theory and Popular Culture. 2nd ed. Georgia The University of Georgia, 1998.Vogel, Lisa. Marxism and The conquest of Women. New Jersey Rutgers, The State University, 1983.